Asia Is Becoming the Market’s New AI Price Setter

Written by Romeo Kuok

For most of the generative-AI boom, investors behaved as though the geography of value creation was obvious. The United States would supply the platforms, the models, the cloud giants, and the public-market winners. Asia would remain indispensable, but mostly as manufacturing infrastructure hidden underneath a Silicon Valley narrative. Over the past 48 hours, that assumption has started to look outdated.

A pair of closely related market moves suggest that the public-market center of gravity for AI is shifting eastward. Reuters reported that Asia’s tech giants are giving the AI bull run a new center of gravity. Almost simultaneously, another Reuters report showed South Korea’s KOSPI crossing 7,000 for the first time, driven by an AI-fueled rally in semiconductor shares such as Samsung Electronics and SK Hynix. These are not isolated headlines. They are evidence that the market is repricing AI through the hardware and supply-chain layer, where Asia is disproportionately dominant.

That matters because the AI boom has entered a phase in which revenue narratives matter less than bottleneck ownership. When AI was primarily a story about model releases and chatbot adoption, U.S. platform companies naturally sat at the center of investor attention. But once the debate shifts toward foundry capacity, high-bandwidth memory, advanced packaging, and power-efficient chip production, the map changes. The companies with the cleanest exposure to those cash flows are increasingly in Taiwan, South Korea, and across Asia’s semiconductor ecosystem.

The market logic is easy to see. If every major AI company needs more training capacity, more inference capacity, and more memory bandwidth, then the firms supplying those constraints have pricing power that looks more durable than application-layer hype. CNBC’s coverage of Samsung’s AI-driven rally reinforced the same signal from another angle: the AI frenzy is no longer just lifting software expectations; it is inflating the strategic value of the manufacturers that can actually deliver the hardware stack.

This is why the KOSPI breakout is more than a local market milestone. It suggests that global investors increasingly view South Korea not as a cyclical export story, but as a central theater of AI monetization. That is a profound shift. Traditionally, Korean equities have traded with a persistent discount, in part because of governance concerns, geopolitical risk, and cyclicality. But when the market begins to treat memory suppliers as core AI infrastructure rather than commodity manufacturers, the discount framework starts to break down.

Business Insider reported that Goldman Sachs still sees room in South Korea’s rally, explicitly tying the performance to AI-driven demand for memory semiconductors. Whether or not one shares the precise bullish target, the analytical point is sound: in this phase of the cycle, memory is not an incidental component. It is part of the architecture of scarcity. Large language models, multimodal systems, and agentic workloads all require ever more sophisticated memory and interconnect solutions. That makes companies such as SK Hynix and Samsung much more than leveraged bets on a generic chip cycle. They are toll collectors on the expansion of AI itself.

Taiwan occupies an equally important position, though through a different mechanism. In the Reuters piece on Asia’s rising AI market role, the emphasis was not just on stock performance but on the structural fact that Asia’s most valuable tech companies increasingly sit at the center of AI’s hardware economics. Taiwan Semiconductor Manufacturing Co. is the clearest example. The company’s role is so foundational that nearly every major AI narrative in the United States eventually resolves into a question about what TSMC can fabricate, package, and deliver. In that sense, Asia’s “new center of gravity” is not a media metaphor. It is the industrial reality of the stack.

There is a deeper market lesson here. Investors often treat AI as if it were a single sector. It is not. It is an ecosystem with different layers, different margin structures, and different geographies of power. The application layer may still produce spectacular equity winners in the United States. But the current phase of the profit cycle appears to be favoring the upstream infrastructure layer. And upstream infrastructure is much more Asian than many investors had priced.

This helps explain why U.S. AI exuberance can coexist with a re-rating of Asian equities. The two moves are complements, not contradictions. Silicon Valley can keep generating the narrative energy while Asian semiconductor champions capture a larger share of the hard-currency cash flow. In fact, the more competitive the U.S. model race becomes, the more indispensable Asia’s manufacturers may become. Every additional model launch, enterprise deployment, or sovereign-AI initiative eventually translates into chip orders, memory demand, packaging constraints, and fabrication queues.

Geopolitics only sharpens the shift. The closer AI moves to the center of national competitiveness, the harder it becomes to separate financial markets from supply-chain politics. Taiwan’s foundry dominance, South Korea’s memory leadership, Japan’s equipment role, and the broader regional ecosystem all become more strategically sensitive. That does not necessarily reduce investor appetite; it may do the opposite. Scarcity with geopolitical importance often commands a premium, especially when there are few credible substitutes.

Of course, there are risks to extrapolating too far. Semiconductor leadership has a habit of encouraging overinvestment, and history is littered with cycles in which hardware euphoria outran end demand. Yet the present setup looks different from a classic commodity upswing. AI is not merely boosting volumes; it is redefining the strategic hierarchy of the semiconductor chain. Companies once treated as cyclical suppliers are being re-evaluated as providers of quasi-sovereign infrastructure.

That is why the recent Asian rally deserves to be read carefully. Reuters’ framing of Asia as the new center of gravity, the KOSPI’s historic break above 7,000, CNBC’s reporting on Samsung’s valuation surge, and Goldman’s argument that Korea’s market still has room to run all point in the same direction. The market is no longer pricing AI solely where the software is written. It is pricing AI where the bottlenecks live.

And that means something larger than a regional rally is underway. As AI moves from novelty to industrial system, the public markets are beginning to reward the countries and companies that make the system possible. In this cycle, Asia is not just participating in the AI boom. It is increasingly setting the price of it.

Opinion
Romeo Kuok

Romeo Kuok

Romeo Kuok is a seasoned executive and investor with deep roots in the crypto and technology sectors. He is the Chairman of the Board for OT Inc. and also a partner at a leading Asian multi-family office. He held leadership roles at two global top-tier cryptocurrency exchanges. With over a decade of experience in go-to-market strategy and early-stage investing, Romeo's portfolio spans AI, robotics, and cryptocurrency. He has been an LP in top funds across North America and Asia, accessing unicorns such as SpaceX and TikTok. He is notably the largest personal angel investor in several high-return projects, including DeAgentAI and Sonic, which achieved returns of dozens of times post-TGE. His direct investments also include Puffer Finance and Solv Protocol.